The Royal Company is still in business today, although they are not making Christmas lighting or decorations anymore. Once NOMA’s largest competitor in the bubble light market along with Paramount, the NOMA Electric Company actually ended up purchasing Royal’s old stock when they went out of the Christmas lighting business. A devastating fire broke out in 1955, which totally wiped out the Royal factories that manufactured their Christmas products. Residents of Pawtucket, Rhode Island where the factory was located, reported that for months afterward pieces and parts of Christmas lighting products washed up on the shore of the Blackstone River. Not all of Royal’s factories were destroyed in the huge blaze-just the Christmas products buildings. Royal decided not to rebuild the factory, and sold all of their remaining stock first to NOMA and then to Miller Electric. The well known Royal Santa and Snowman were sold by NOMA well into the 1960s, indistinguishable from their earlier Royal incarnation. To the left is a picture of a NOMA made set offered in Royal brand packaging. These NOMA/Royal items are easily identified by the address on the package-Saint Joseph, Missouri, the location of the NOMA production facilities at the time. The stock lasted through the mid 1960s for both Miller and NOMA. Miller boxes of this era show pictures of Royal products as well. It can be quite confusing until you realize that most of the stock was originally Royal-produced merchandise. It is also interesting to note that, unlike most of the other major manufacturers, when they were in the Christmas decoration business Royal produced all of their own products and materials, including packaging, purchasing only light bulbs from an outside source (General Electric).
Source: Bill’s Antique Christmas Lights